A new survey by Harris Poll shows that today’s young adults — the so-called millennials between ages 18 and 34 — are giving exciting, first-hand experiences higher priority. 78% of those surveyed claimed that they would rather spend money on a desirable experience, such as a music concert or road race, than buy material goods.
This preference is also linked to a widespread “fear of missing out”, or FOMO, perpetuated by the rise of social media. Although the survey has a relatively small sample size and is conducted on behalf of Eventbrite, the event ticket company, the findings do points out a key trend in the evolving consumer behavior of younger generations.
