Is Vevo Morphing Into The Old MTV Channel?

Besides its vast library of music videos and live performances, streaming website Vevo is betting big on original contents like artist interviews, news recaps, and more. Vevo claims that with pre-roll ads and branded content, original videos now accounts for about a third of the company’s revenue. At a time when MTV has long moved on from its music programming, it’s nice to see a new OTT service picking up the baton.