Quantified Self Movement Continues As Microsoft Unveils Fitness Band

Read original story on: The Verge

Microsoft has just become the latest major tech giant to enter the E-Health and fitness market, unveiling new platform called Microsoft Health as well as a fitness wearable dubbed Microsoft Band. As with Apple and Google, Microsoft’s health and fitness device will be closely tied to its OS — in this case, Windows OS with Cortana integration. But with apps available for all major mobile platforms, it appears Microsoft is serious about building a fitness device that works with almost every device out there, which would certainly help with the general adoption rate.