Nielsen To Measure Netflix And Other SVOD Ratings Soon

Read original story on: Times

Nielsen announced earlier this week that it will begin monitoring viewership numbers of online subscription video services (SVOD) next month, including Netflix and Amazon’s Prime Instant Video. Even though Netflix and other streaming services have long declined to disclose viewership stats, Nielsen can determine which show is being streamed by analyzing each program’s audio components, Shazam-style.

It is worth noting, however, that data collected in such way would be considerably skewed unless Nielsen figures out the percentage of viewers view streaming media from the Internet on their TV instead of through specific streaming devices such as Roku and Chromecast. Nevertheless, this marks a significant move for Nielsen to finally start tracking OTT viewership data.