What’s The Newest Revenue Stream For Snapchat?

 Read original story on: Ad Age

Snapchat employed a special edition of “Our Story” streams, its live-event based feeds, to cover Sunday night’s American Music Awards, with the first-ever brand sponsorship of the feeds by Samsung. Back when the feature first launched in June, we wondered whether it could be a new revenue driver for the messaging app, and now it looks like Snapchat has found a way via sponsorship.