Why Reddit Is Diving Into Podcast

Read original story on: Fast Company

Thanks to the viral popularity of Serial, podcasting has been enjoying a revival as a digital medium as of late, and several brands have been reaching out to its newfound audience. The latest to get onboard is Reddit, the self-proclaimed front page of the Internet, with an official podcast named Upvoted that discusses popular Reddit posts. Whether they can successfully turn the random musings and personal anecdotes that dominate Reddit into captivating audio storytelling remains to be seen, or rather, heard.