Look Out Netflix! Amazon Is Coming For You

Read the original story on: Ad Age 

Fresh off its major Golden Globe wins, Amazon has unleashed a dozen new TV pilots on its streaming platform Prime Instant Video. The company is looking for feedback on the pilots to decide which ones to order to series, a sign of its belief in the power of big data.

But Amazon’s ambition does not just stop at TV. The company also announced its plan to produce up to 12 full-length feature movies each year as part of the new initiative. Those original movies produced by Amazon will become available to US Prime subscribers just four to eight weeks after they premiere in theaters.