Why Loyalty Programs Are The Next Step for Mobile Payment

Read the original story on: WSJ Blog

Few major mobile wallet providers, save maybe for LevelUp, have done a great job integrating into store loyalty programs. For now, Apple Pay doesn’t work with corporate credit cards or certain co-branded cards tied to loyalty programs. It is crucial for the mobile payment industry to figure out how to combine those elements in order to create a seamless and rewarding shopping experience on mobile that customers actually love to use.