How Facebook Is Using Beacons To Launch Place Tips

Read original story on: VentureBeat

Facebook is looking to take on Yelp and Foursquare with a new feature for its mobile app that delivers useful info about your location right into the News Feed. Dubbed “Place Tips”, this new feature will show you things like posts and photos your friends have shared about a certain place or business nearby, should you choose to opt in.

Moreover, the company is planning to test out beacons with small local businesses in order to make its tips as geographically accurate as possible. The pilot program has started for users in New York City, marking Facebook’s first entry into the hyperlocal market, just as our creative director Scott Varland predicted months ago.