Read original story on: AdExchanger
Twitter has developed ad products for big budgets, but it’s also trying to appeal to the small and mid-sized advertisers. Earlier this week, Twitter started rolling out “Quick Promote”, making it easy for small business owners to amplify selected tweets without knowing the intricacies of digital ad tech. Overall, this rollout marks another product off Twitter’s Tailored Audiences feature, which enables advertisers to use Twitter’s congregated user data to better target their branded content.
In related news, Twitter has struck a deal with Google to make its 140-character updates more searchable online, which would grant branded content on Twitter even more exposure by showing up in search results.