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$4 billion this year, $44 billion next: BI Intelligence’s Beacons Report on beacon-influenced retail sales are certainly eye-catching. Despite its predicted substantial growth, it is important to remember that this still takes up less than 0.1% of total store sales for now. More retailers need to get on board with the proximity technology for beacons to hit mainstream. According to the report, consumer adoptions will be driven by coupons, loyalty programs and personalized messaging.