Snapchat Is Getting More Local

Read original story on: TechCrunch

After dipping their toes into original content development, Snapchat has started locally curating its content. The chat app is now turning its previously open-to-public, event-based curating feature “Our Stories” into a geo-fenced content channel that hightlights local Snapchat contents that can only be seen by people nearby. If Yik Yak’s recent rise in popularity proves that there is a market demand for location-specific social sharing apps, then this new localized feature might just be a timely addition for Snapchat.