What Retailers Need to Know about Facebook’s New Ad Tool

Read original story on: AdWeek

Facebook is giving Google a run for its ad money by launching a new Dynamic Product Ads platform specifically for retailers. With this new offering, retail brands such as Target will be able to upload their product catalogues and allow the social media giant to generate targeted ads for each item. By harnessing insights from the behavioral and location data of its users for product-specific offers, Facebook might just have a shot at competing with Google AdWords.