Why Apple Watch Returned to Vogue

Read original story on: 9to5Mac

After making its magazine debut on the cover of Vogue China last October, Apple Watch has once again popped up in the fashion publication with a multi-page spread showcasing its various collections. Moreover, the first video ad campaign for the Apple Watch has been released in the corresponding digital version of Vogue. Its first U.S. magazine cover, however, went to the latest issue of SELF, yet another female-centric lifestyle magazine. As we point out last year, tech and fashion industry need to work together to make wearables mainstream, and Apple has been doing exactly that.


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