Why Uber Is Buying Its Own Mapping Solution

Read original story on: Mashable

Uber has confirmed that it is acquiring the mapping and search startup deCarta for an unspecified amount.  Uber’s functionality relies on accurate locating and mapping technologies, and this acquisition seems to signal the company’s first step toward decreasing its dependence on the mapping services provided by Google and Apple.

This isn’t the first time that Uber has shown its interests in developing its own mapping system. Previously, Uber was reportedly planning to integrate Baidu Map for users in China through Baidu’s strategic investment. In light of recent news that both Google and Apple are developing their own car technologies, Uber might is clearly looking to step up its mapping game, starting with this acquisition.