Why Snapchat Is Looking To Broadcast Live Sports

Read original story on: Digiday

As part of its continuing effort to diversify content and evolve into a media platform, Snapchat is now working to get live sports in its “Our Story” feature, starting with the NCAA Final Four, by making media-rights deals with sports leagues and broadcast networks. The popular messaging app is also reportedly raising money from Chinese ecommerce giant Alibaba at a $15 billion valuation, up from its $10 billion valuation last year.