Why Facebook Wants To Host Content For News Publishers

Read original story on: The Verge

Following yesterday’s announcement of opening up its Messenger app, Facebook continues to expand its reach into web content. The social media giant is reportedly in talks with several renowned publications, including Buzzfeed, National Geographic, and The New York Times, to post their content directly onto the site, with the ad-revenue from such Facebook-hosted content shared with original publishers. While this could result in better distribution and easier access, it remains to be seen whether publishers would be willing to give up control over their original content.