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Partnering with Bud Light to promote its “Whatever, USA” campaign, Tinder unveiled its first-ever native video ad, which invites users to “swipe right” on Bud Light’s Tinder profile to enter for a chance to win a trip to the next Whatever, USA in an as yet unselected city. Last year, the beer brand held a festival event in Crested Butte, Colorado. Using Tinder for event activation this year, Bud Light looks to connect with the Millennial audience on mobile in new ways.
Head image taken from Tinder’s press video