Apple Watch Pre-Orders Sold Out Within Six Hours

Read original story on: 9to5Mac

Despite lukewarm reviews across the board, Apple Watch still proved it is very much in demand (or just limited supply, depending on your perspective), selling out all its pre-orders within six hours of its launch on Apple’s online store this morning. At the moment, many Apple Watch and Apple Watch Editions are not expected to ship until June, or even later.

To drum up consumer interests, Apple has reportedly spent $38M on its “Watch Reimagined” TV ad campaign since its March 9 event, compared to the $42M it spent over five months for iPhone 6 and 6 Plus. The Lab has ordered several models as well, so stay tuned for our upcoming hands-on testing and more.


Header image taken from Apple’s Website