The Next Cool Bar Game May Be Powered By Virtual Reality

Read original story on: AdWeek

Several alcohol brands such as Jim Beam, Dos Equis, and Fire Eater are all trying out virtual reality gears to win over millennial bar-goers at the crucial moments of drink purchasing. By offering at-the-bar VR gaming experiences powered by the likes of Oculus Rift and Samsung Gear, these brands look to capture the attention of patrons in a noisy, distracting environment and turn that engagement into brand awareness, or better yet, sales on the spot.