Foursquare Leverages Location Data Into New Ad Platform

Read original story on: VentureBeat

Today Foursquare unveiled its newest ad platform, Pinpoint, which enables brands to target Foursquare users based on where they’ve been.  The platform isn’t limited to Foursquare’s apps, as the company expressed interest in opening it up for a “verified ecosystem of apps, exchanges and publishers” in the near future. A prime example of leveraging its vast user-generated location data into consumer insights, this should provide a new revenue stream for Foursquare.