Read original story on: AdWeek and AdAge
Music streaming services like Pandora and Spotify are enhancing the way that they target ads by getting more intimate with listeners. Spotify announced that it will allow brands to target specific consumers through custom playlists based on user activity and preferences. Ideally, the streaming company will be able to infer the context in which people are listening to playlists to deliver the perfect ad. Similarly, Pandora is moving closer toward programmatic advertising by allowing brands to target users based on more specific demographics like the users’ declared age, gender, and location, showcasing the wealth of targeted data they can provide brands.