Why Twitter Is Looking Into Beacons

Read original story on: Business Insider

Twitter is investing in Swirl, a Boston-based startup specializing in beacon marketing, according to CEO Hilmi Ozguc. Swirl’s technology is intended to surface relevant ads to smartphone-wielding shoppers in stores. Although Twitter has yet to incorporate Swirl’s technology into its ad offerings, it will probably happen soon.

Twitter’s own ad platform could greatly benefit from Swirl’s beacon technology, as it would contextually trigger notifications of targeted ads or value offers and boost relevancy of its real-time ad bidding.