Why Amazon Launched A New Pinterest-Inspired Retail Curation

Read original story on: The Next Web

Today Amazon launched a curated product page named Amazon Stream which, with a visual repository of daily updated products and a conspicuous “Save” button, took some clear inspiration from Pinterest. Currently, all items featured in Stream are part of the “Amazon’s Sponsored Products” program.

The ecommerce giant has two obvious reasons for experimenting with the new layout. Firstly, Stream offers a new platform to showcase the sponsored products, therefore adding more value to its sponsored ad program. More importantly, Stream transforms the conventional “search-led” online shopping experience into a more “browsing-led” experience that is closer to brick-and-mortar retail experience.

As ecommerce continues to erode physical retail sales, online retailers have also been experimenting with new formats and designs to improve user experience. For more, you can click here to read our POV on “Shoppable Media” to learn how leading ecommerce brands like Amazon are integrating points of sale to create a consistent customer experience across platforms.


Head image screen-cap’ed from www.amazon.com/stream