On Monday, Facebook announced that it has added support for PGP-encrypted emails, which will help encrypt the maintenance and notifications emails Facebook currently sends. This means that, theoretically, email services like Gmail and Yahoo won’t be able to scan those emails for data-collecting purposes. Moreover, the social network has also reportedly started testing Security Checkout, a new in-feed feature that will prompt users to check important security settings such as multi-device log-ins.
Similarly, Google unveiled a new ‘My Account’ page that aims to serve as the centralized hub for controlling all privacy settings across Google’s myriad of platforms and services. It also includes quick access to its Ad Settings tool , which allows users to easily customize or opt out of Google’s data collection for personalized ads.
Last October, we dissected the delicate balancing act of brands utilizing big data to add value without infringing privacy in a POV deck that centers on winning consumers’ trust. Therefore, it is heartening to see leading tech companies starting to respect user privacy with new services like these to provide better tools for security and self-management of personal data. All brands that collect data to gain insights about their audience need to take notes and act.