Read original story on: TechCrunch
As the undisputable leader in ecommerce, Amazon has always been quite tech-savvy, actively exploring emerging media platforms like connected cars and smart home devices. Ironically, however, the ecommerce giant had been overlooking a low-tech, yet prime ad space right under its nose—the Amazon shipping box.
Perhaps realizing this missed opportunity, Amazon inked a deal with Universal Pictures and Illumination Entertainment to put cute cartoon characters from the Minions movie to help promote its impending release, the first time Amazon has ever allowed a third party to completely brand its iconic delivery boxes.
By accepting advertising on its packages, which litter doorsteps and apartment building lobbies across the states, Amazon may just have found a lucrative new revenue stream. Given that the mostly positive early responses from the customers, it seems reasonable to expect more branded boxes to pop up in the near future.
