Why Facebook Is Giving Free Beacons to Retailers

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Facebook announced on Monday that it was expanding its new hyperlocal feature Place Tips to include all businesses in the United States, and as part of the expansion, Facebook will be handing out free beacons to retailers and businesses. It’s noteworthy that Facebook is producing and distributing these beacons for free, which will surely help the adoption of in-store beacons. Although retailers can’t advertise through Place Tips at them moment, it seems safe to assume that the company will add monetization to the Place Tips feature in near future, as it has done with most of its platforms.