Apple Adds Ad-Blocking Extension To iOS 9

Read original story on: 9to5Mac

Preview of the upcoming iOS 9 reveals a new ad-blocking extension in Safari, which would prevent specified web resources (like images and scripts) from loading in Apple’s native browser, which affects the entire supply chain of digital media.

Two weeks ago, we reported on the increasing usage of ad-blocking, especially on mobile devices, and recommended brands and marketers to look into native ads as a way to circumvent the trend. Apple’s new move seems to be mostly targeted at cutting down Google’s ad revenues from iOS devices, as its AdWord serves the majority of digital ads, and Apple’s own iAd platform is unlikely to be affected. Therefore, it may be worthy for media owners and publishers to migrate from mobile web into apps, or Apple’s very timely News app, to avoid further hemorrhaging ad revenues due to ad-blocking.