Read original story on: Search Engine Land
In its biggest expansion since 2012, Google trends rolled out a number of new updates today, including “minute-by-minute, real-time” data, which pulls data from YouTube and Google News to determine trending topics. In addition, Google has also launched a new “story-centric” homepage that helps to group the topics currently ranking.
While nothing particularly revolutionary, this could be helpful to brands that want to catch the trend and join the conversation on social media, potentially replacing the other social listening tools. For those wanting to do a deeper analysis of trends data to get to the bottom of virality, Google is also publishing data-sets for specific topics on its Github page.