Why Apple Blocked Third-Party Apps From Scanning For Installed Apps

Read original story on: The Information

Apple has blocked app developers from accessing that app-download data for ad targeting purposes as part of the company’s continued crusade to appear more privacy-friendly. This means that third-party apps like Twitter or Facebook can no longer scan your phone to learn about your interests and mobile behaviors from the app you installed. Apple has been increasingly tightening its control over iOS ecosystem—just last week it added support for ad-blocking extensions to iOS 9. Now with this access to app-scanning revoked, mobile advertisers will have to find new way to gain insights into consumers’ mobile usage.