This week, Microsoft spun off two units unessential to its core business to the companies that could really use them. First, it sold off Bing’s mapping assets to Uber, who will also absorb around 100 Microsoft employers, among which many are specific-focus engineers who worked to get image data into Bing. Besides reiterating the importance of mapping tech, this acquisition signals Uber’s vast ambitions in possibly incorporating Bing’s 3D, aerial and street footage into its own data assets.
Moreover, Microsoft also announced yesterday that AOL will soon take over display ad sales for Microsoft, which includes mobile and video ads, in U.S., U.K., and 7 other global markets. Microsoft will continue to have display ads on various properties ranging from Skype to Xbox, but AOL, which just recently got acquired by Verizon for a whopping $4.4 billion, will be handling those ad sales instead. As part of the 10-year deal, AOL will replace Google with Bing on its digital assets for search and search advertising, starting Jan. 1st, 2016. This marks a significant gain for Bing, which recently passed the 20% market share in the States.