Pinterest Officially Launches “Buyable Pins” To Mobile

Read original story on: Marketing Land

Just weeks after announcing its plan to dive into social ecommerce with “Buyable Pins”, Pinterest officially launched the new feature today on iPhones and iPads, allowing iOS users in the U.S. to purchase products directly from the social network. Purchases can be made seamlessly within the Pinterest app using Apple Pay or a credit card. Pinterest says it currently has 30 million buyable pins from a various retailers, including Macy’s, Neiman Marcus, and Nordstrom, as well as e-commerce sites powered by Demandware and Shopify stores.