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As content streaming services like Netflix and HBO Now continue to infiltrate TV households in the States, traditional TV viewing in the living room is undeniably on decline as more and more viewers gain access to content on their PCs and mobile devices. Yet that doesn’t mean TV manufacturers should start panicking, as it turns out, people would still choose to watch content on the biggest screen under the roof.
A new report from Hulu indicates that living room viewing is actually on the rise, which now accounts for over 58% of Hulu’s content streams, up from 44% it recorded back in the Q1 of 2014. This means nearly 3 out of 5 people are watching Hulu with a streaming set-top box like Roku, which would provide a more lean-back experience that resembles traditional TV viewing.