On Wednesday, Facebook unveiled a new “Live” feature in its Mentions app for verified celebrities, which allows stars to live-stream video footage to their fans watching through the main Facebook app or on the web. After the live sessions end, a recording of the livestreams will be published to celebrites’ pages so that fans can catch up or rewatch.
What Brands Should Do
Facebook’s entry into the live-streaming space offers brands and early adopters one more prominent platform to explore, and its larger user base makes it instantly appealing, compared to the much smaller audience Meerkat and Periscope have been drawing. Even though this is only offered to celebrities as of now, brands can still easily find ways to capitalize on the live audience via sponsorships and product placements. If it takes off, we expect Facebook to expand this feature to all users.
Update 8/13: As we anticipated. Facebook has confirmed that this new live broadcasting feature will soon be open to journalists and all Verified Profiles.
Image courtesy of Facebook