Yesterday, national retail chain Target announced that it would begin testing beacon technology in 50 of its stores across the country. The company plans to use the technology to send offers and customized recommendations to customers who opt-in for the beacon-triggered notifications within the Target iOS app, and soon on Android.
What Brands Should Do
Retail and CPG brands can benefit a lot from the timely reminders and personalized offers that beacon enables. It would be smart for those brands to get on board early with the test program to start experimenting with this hyperlocal marketing tool. It’s also crucial for brands that have Target as a sales channel to make good use of the in-store behavioral data the beacon program could provide so as to better understand shoppers.
Image courtesy of Target.com