Chad Stoller, managing partner of the Lab, sat down with Beet TV to discuss why TV-synced digital ads, powered by companies like Samba TV, is the next best thing to addressable TV, and its capability for “future retargeting”.
Chad Stoller, managing partner of the Lab, sat down with Beet TV to discuss why TV-synced digital ads, powered by companies like Samba TV, is the next best thing to addressable TV, and its capability for “future retargeting”.