Following Facebook’s announcement last week to expand its mobile ad platform, Twitter is also expanding its ad offerings on mobile, allowing promoted tweets and videos ads to appear in other apps. Previously, Twitter’s Audience Platform only offered app-install ads in mobile apps outside of Twitter.
What Brands Should Do
This move means that brands now can use Twitter’s platform, which operates across a network of thousands of apps, to extend the reach of their promoted videos and tweets, using new ad formats. By employing some of these new high performance ad formats, brands and marketers may find a way to figure out new, efficient ways to reach consumers in today’s mobile-first world.