Earlier this week, Google opened up Android Wear to allow developers to build more powerful interactive watch faces, which now allow users to launch apps directly or pull up more information. For example, Google worked with Under Armour to build a branded, interactive watch face that centers around fitness and activity tracking, powered by Under Armour’s Android app.
What Brands Can Do
As wearables, especially smartwatches, continue to gain momentum, brands that wish to stay ahead of the adoption curve would be wise to start experimenting with this nascent media platform now, and interactive watch face could potentially offer great brand presence as well as high engagement with smartwatch users.
It is also worth noting that Apple Watch currently does not support customizable interactive watch faces, but Watch OS2, set for release next month, will allow customizable “complications” on watch faces, which offer similar functionality for brands.
Header image courtesy of Google Play