Google has relaunched its old “Photo Sphere Camera” app as a new “Street View” app to further tap into user-generated 360-degree imagery to improve the overall Google Maps experience. The new app will allow users to create panoramic “photo spheres” and share them to Google Map as well as browsing through photo spheres shared by others.
What Brands Should Do
As Google continues to improves its Maps with more brand-friendly, hyperlocal features, brands would be smart to get on board so as to reach the consumers searching on mobile for local inquiries. One way that brands can use this new app, for instance, would be to create virtual tours of their storefronts to appeal to potential customers searching for store locations with an immersive experience.