Snapchat is having a good week as it welcomes three new brands on board. The popular messaging app just signed the National Football League as a formal partner to bring photos and videos from games into its Live Stories feature. As part of this one-year deal, Snapchat will create a story for each game leading to this year’s Super Bowl, sell ads in these stories, and split revenue with NFL. Besides helping NFL reach younger audiences, Snapchat is also hosting a runway show for Burberry to launch new clothing lines via Live Stories. Moreover, Goldman Sachs is turning to Snapchat’s Campus Stories channel to target college students with short video ads.
What Brands Should Do
From sports to fashion to banking, Snapchat’s new partners come from diverse industry verticals, which demonstrates its versatility as an emerging media channel. Brands that seek to reach mobile consumers, especially those in younger generations, need to consider putting their content on Snapchat.