Earlier today, popular streaming set-top box maker Roku unveiled the newest iteration of its flagship product, the Roku 4, which boasts support for 4K video streaming, improved Wi-Fi connectivity, and a remote control with integrated microphone for voice search. More importantly, Roku is also rolling out updates of Roku OS 7 to all its streaming devices, which includes a new “follow” feature that alerts users when new episodes of certain shows become available or when the price of a specific movie or TV show has dropped.
What Brands Need To Do
Some media owners and brands that produce video content have developed their own Channels on Roku, which essentially function like apps that allow consumers of specific interests to quickly access niche content. For those brands, the new “follow” feature presents a new way to stay connected to fans and keep them engaged with branded content.