Following its partnership with Shopify to add “Shop” sections to companies’ Pages last month, Facebook continues to dive deeper into mobile commerce with the debut of a new shopping feed and a wide roll-out of its new “Canvas” ad format. Now Facebook users can find a “Shopping” tab in their feed menu, which provides a feed of various products that businesses choose to highlight and is customized to match individual user’s connections, Likes, and interests. Moreover, Facebook is also rolling out its immersive full-page ad format, now called “Canvas,” to more businesses to showcase different products in a fast-loading, full-screen experience in the news feed on mobile.
What Brands Need To Do
According to a recent study, Facebook ranks as the No.1 app that consumers spend time in, taking up 13% of all time spent on mobile. Therefore, it is important for retailers to reach customers where they already are and start utilizing these mobile commerce features to build a presence on Facebook. Besides, Facebook also provides some data-driven personalization options, which retail and CPG brands would be wise to make use of.