Following the debut of a “shopping feed” earlier this week, Facebook has also started testing a dedicated video feed that is designed to provide Facebook users with a lean-back viewing experience. In the test, a new “Videos” tab replaces the one for Messenger in the Facebook iOS app, and divides the video feed into separate channels for clips shared by friends, pages a user Liked, trending videos on Facebook, previously watched, and more.
In the past few months, Facebook has been touting out several new features to strengthen its video offerings, such as Suggested Videos, unlisted Secret Videos, and picture-in-picture video playback, which are all incorporated into the new video feed. The company also hinted at possibly expanding this video experience to other platforms such as smart TVs down the road.
What Brands Need To Do
This move signals Facebook’s ambition in building out its platform to attract more video content, so as to better compete with YouTube in the booming online video ads market, which is forecast to increase by 23% to reach $13.8 billion this year, according to a recent study by IHS and Vidiro. Therefore, it is important for brands to adjust their video ad strategy accordingly and choose the most suitable platform for distribution.
Source: Marketing Land