Best Of The Lab 2015: How To Cope With The Rise Of Ad-Blockers

Welcome to the Lab’s year-end review, looking back at some of our best and most popular posts from 2015.

Ever since Apple added support for content-blocking Safari extensions to iOS 9, ad-blockers rocketed to the front pages and become a hot topic among advertisers and online publishers. While the scope of its impact may still be up for debate, one thing is undeniable: today’s tech-savvy consumers are starting to realize they can avoid ads by using ad-blockers. How will your brand cope? Here are some actionable suggestions from the Lab.

Fast Forward: Ad Blocking in iOS 9 Safari & What You Need to Do
Popular Ad-blocking Extension Adblock Now Allows Whitelisting
Why Ad-Blockers On iOS 9 Might Not Be What You Think
How Adblockers Are Messing Up Retailers’ Websites