Welcome to the Lab’s year-end review, looking back at some of our best and most popular posts from 2015.
With the rise of ad-blockers, brand advertisers are increasingly turning away from online banners and looking into new ways to reach consumers. One great way to do so is through branded content. Throughout 2015, the Lab’s research team partnered up with Google and Yahoo to study the effectiveness of branded content on a global scale, to better understand consumer perceptions of branded video content, as well as how to use personalization to find the right audience for your brand content. Take a look at our findings:
IPG Lab + Google Release Deconstructing Branded Content: The Global Guide To What Works
IPG Lab + Google Present Blurred Lines: Creating Content That Works
IPG Lab + Yahoo: Giving Consumers The Personalization They Want