Facebook has started building its own content hub for sports fans in order to compete for second-screen attention during live events. Dubbed Sports Stadium, the new content vertical went live on Wednesday in the Facebook iOS app. It shows live scores, player stats, and play-by-play information alongside relevant user-generated content. Sports fans will be able to see what their friends are saying as well as comments from “certified experts,” such as teams, leagues, and journalists, and voice their own opinions as games progress.
What Brands Need To Do
A huge number of sports watchers already turn to the Facebook app for the second screen experience during games. According to Facebook, over 350 million users talked about the matches during the 2014 World Cup, and about 65 million people posted on Facebook during last year’s Super Bowl. So it makes sense for the social network to create a content hub for sports event in order to congregate the fans and offer brands a channel to reach this interest-based demo.
Header image courtesy of Facebook Newsroom