What Happened
Visa announced today that its mobile payment service Visa Checkout will be integrated into the official Super Bowl 50 app to allow attendees at Levi’s Stadium to order and pay for drinks without leaving their seats. As a long-time sponsor of the NFL, Visa has also installed over 700 point-of-sale terminals in the stadium to let fans purchase NFL merchandise by simply tapping their phones.
What Brands Need To Do
Through this Visa Checkout integration, the NFL is bringing a digitally enhanced experience to its games. Together, mobile payments and other mobile and location-based tools can open up new opportunities for event organizers and brand sponsors to effectively connect with the audience via their smartphones during live events.
Source: AdAge
