Samsung has joined Apple in supporting ad-blocking capability in its mobile web browser. The company started pushing out an update for Samsung Internet, the default browser on Samsung phones, to devices with Android Marshmallow starting today. With the updated browser, Samsung users can now download third-party content-blocking apps – some of which made their debut last year on iOS 9 – and get an ad-free experience in Samsung Internet.
What Brands Need To Do
Samsung’s addition came nearly five months after ad-blockers flooded the App Store’s top chart when iOS 9 was released in September, but for Samsung users, it’s better late than never. Android devices now boast over 1.4 billion users worldwide, and Samsung is the No.1 seller of Android phones. Bringing ad-blockers to Samsung devices will no doubt give their usage a further boost, making it harder for brands to reach mobile consumers. Therefore, brands need to provide added value to their marketing in order to earn consumer attention.
For more information on how brands can fight the increasing usage of ad-blockers, check out the Ad Avoidance section in our Outlook 2016.