What Happened
On Monday, the NHL unveiled NHL.TV, a new app that brings a next-level interactive viewing experience to hockey fans. Available for both iOS and Android, as well as all major OTT streaming devices like Roku, XBox, PlayStations, and Chromecast, the new NHL.TV app allows hockey fans to watch live, out-of-market hockey games, choose their own angle of view from six HD video feeds, and keep up with their favorite teams with a customizable dashboard showing scores and stats. The app was made by MLB Advanced Media, the same company providing the streaming infrastructure for HBO Now, the WWE, WatchESPN, and, of course, the MLB app.
What Brands Need To Do
As Tim Cook said when he introduced the revamped Apple TV last October, “the future of TV is apps,” which is evident in this new NHL streaming app. It provides the audience with much agency in choosing the way they want to watch games and engages fans with interactive extras and personalized content feeds. Any brand with video content should consider developing an app to host their branded content and leverage the parity of new content distribution model on streaming devices. In that regard, this new NHL app provides a good example in design and execution.
For more information on how brands can engage with their audience with new interactive viewing experiences, check out the Appified TV section in our Outlook 2016.
Source: Business Insider
Header image courtesy of NHL.TV
