How Warner Bros. Taps Alexa To Promote New Batman Movie

What Happened
Alexa, Amazon’s voice-based, virtual assistant service, is becoming even more fun as it adds a new capability – interactive audio gameplay. To help Warner Bros. and DC Comics promote the upcoming “Batman vs. Superman,” production company Cruel & Unusual Films developed a choose-your-own-adventure game for Amazon Echo and Fire TV, which lets users follow audio cues from Alexa and investigate the murder of Bruce Wayne’s parents. At the end of the game, users can ask Alexa for showtimes for “Batman vs. Superman.”

What Brands Need To Do
As Alexa continues to evolve and develop new capabilities, it is also becoming an increasingly brand-friendly tool that can help brands engage with customers. This unusual promotion provides a great example in how brands can experiment with voice-activated interfaces to come up with new ways to reach audiences.

For more information on how brands can develop authentic brand voices and navigate the new interface, check out the Conversational Interfaces section in our Outlook 2016.


Source: Variety